The observation that all company spokespeople confirmed, whether makers of disinfectant toilet-bowl cleaner or makers of microfiber, was quite a revelation: America loves its cleaning chemicals, and lots of them. We have a distinct cleaning culture. And as much as that culture makes us look stubborn, superstitious, underinformed, and overly aggressive, it's who we are. - http://consumerist.com/tag/cleaning/?i=5012299&t=why-super+cleaning-microfiber-has-never-caught-on-in-the-us
Interesting article on why microfiber cleaning cloths never really sold in the US. I've only recently seen infomercials for such things, but apparently they've existed for over a decade. Unfortunately US companies don't want to sell them and US consumers are too comfortable with chemical heavy cleaning products to make the change, even though it's cheaper, safer and more effective overall.
So what was that about the free market working well because consumers are rational?